What's in store

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Our Story

Since opening in 2002, Protocol has become one of North Carolina's largest and most complete sources for gifts, decorative accessories and distinctive furnishings for the home. From the most prestigious and respected of luxury brands and heirloom-quality items that celebrate milestones, to imaginative and thoughtful gifts for the gestures of everyday living, Protocol's extensive selection and its knowledgeable, customer-friendly staff have made it a go-to destination for the complete shopping experience.
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Play the Video to Learn the Story of Protocol
House & Home

Wired with a personality for detail, my business got its name from those traits of mine that wanted to see the objects and activities of life decent and in order. Although by definition, protocol is equated with formality, precedence and etiquette, I believe the ordering of our lives and the things around us - the elements for good living - are what ultimately give us comfort. Learn how Protocol can help you transform your house into a home by clicking on the images below

Luxury Linens
Perfect fit
Fashionable yet practical

Protocol carries the area's largest selection of comfortable, classic cotton sleepwear, including gowns, pajamas and robes by P. Jamas, Yala, and Cottn, as well as a curated collection of ready-to-wear pants and jackets, fashion-forward jewelry and handbags.

Wedding registry

Protocol specializes in wedding registries. Our knowledgeable registry consultants have over 35 years of combined experience helping brides and grooms begin their lives together. We pride ourselves on the exceptional personal service we provide from the very first meeting with a couple to well after the wedding.

In addition to online registry listings and gift purchasing, as well as complimentary gift delivery options, our in-store gift tracking system and flexible return and exchange policies have earned Protocol a trusted reputation for wedding registries.

Find a
wedding registry
Want to create your
own wedding registry?

Call 910 796-9595
Our featured brands

At Protocol, we hand pick brands made of the finest materials; that exemplify superb craftsmanship and attention to detail.
Come into our store and experience them for yourself.

Looking for something or have questions?
Give us a call at 910.796.9595
3502 Wrightsville Ave # A
Wilmington, NC 28403
Monday - Friday: 10:00 am-5:00 pm
Saturday: 10:00 am-3:00 pm